A social audit investigates your presence on social media platforms. It looks at how many people on Facebook, LinkedIn, Instagram, Twitter, and Pinterest share, comment, and like your content. This audit also checks your website for social sharing buttons, which can encourage users to share your site. A few  recommendations for increasing your site’s speed include compressing the images on your website, optimizing your HTML structure, and modifying your server configuration.

How to Do a Website Audit in 5 Steps (+ Checklist)

The “Optimum” plan starts at $31/month for 250 keywords with weekly updates. Ahrefs is a renowned SEO toolset that offers a comprehensive site audit feature to uncover technical and on-page SEO issues. Track website keyword rankings regularly, find out what of your actions led to growth and be the first to know when something critical happens. You’re going to lose that valuable web traffic to other sites that either have a mobile version or change with a user’s screen size.

This is exactly why every recommendation provided by a tool needs manual verification. You should always evaluate the severity and real-world impact of the issue yourself. SEO tools make our work faster, easier, and more efficient, but they still can’t fully replicate human analysis or insight.

Are you wasting money in Google Ads?

• Your pages are likely being scanned as part of your daily crawl budget if they are popular, receive organic traffic and links, and are well-linked internally across your site.
• And don’t forget to grab our SEO audit checklist for a quick revision later on.
• Here’s how to perform a complete SEO audit to check your site’s health.
• When you are hit by a penalty, don't just fix the surface-level things after a penalty.

We’ll also share key metrics to their link portfolio and organic search terms they’re outranking you for. If we find they’re running paid search campaigns we’ll also share the keywords, ad copy, landing pages and estimated spend they’re putting into SEM (paid search marketing). Investing in the best SEO audit tool can provide you with comprehensive insights into your website’s performance, identify areas of improvement, and offer actionable recommendations.

An SEO audit examines technical factors, content quality, backlink health, and on-page and off-page factors. While the best SEO audit tool can provide valuable insights and recommendations to optimize your website, it’s essential to understand that no tool can guarantee improved rankings. Search engine rankings depend on various factors, including content quality, backlinks, user experience, and ongoing SEO efforts. An audit tool can guide you in the right direction, but consistent effort and strategy implementation are crucial for achieving and maintaining high rankings.

Broken links prevent search engines from properly crawling and indexing your site, which reduces its visibility in search results. An SEO audit is essential for maintaining and improving the website’s search engine performance. By systematically analyzing technical and content-related aspects, one can identify issues that are hindering your rankings and make adjustments. This guide walks you through the key steps of performing an SEO Anomaly SEO audit and make sure your website remains optimized for search engines. Ultimately, it seeks to ensure that a website is optimized to achieve the highest possible search engine rankings, steering a path that maximizes organic traffic flow. An SEO audit is a process of analyzing a website's performance and identifying areas for improvement to increase its visibility in search engine results pages (SERPs).

The first step is to check whether your website is penalized by Google. Your rankings will be negatively affected if your website is under a manual or algorithmic penalty. To perform an SEO audit, you'll need the help of Google Search Console and SEO audit tools like Semrush, Ahrefs, Screaming Frog, or others.

Site Audit tool from SEMrush scans your website for 130+ technical and SEO mistakes. From crawlability issues to content issues to loading speed issues, SEMrush Site Audit will diagnose all the technical SEO related issues within your site. When it comes to SEO audit tools, SEMrush is the ultimate choice. The canonicalization of your website content is your final major technical consideration. However, having this happen is also an indication that someone isn't cleaning up broken links and, as a result, leading users to dead ends. Keep in mind that there may be some carry-over from the three assessments above — website performance, SEO, and conversion rate.

In this guide, I’m going to teach you how to perform a simple website audit to improve your SEO, usability, and maybe even your revenue. Enterprise SEO costs range from $5,000 – $25,000+ per month and will depend on the needs of your business and the competitiveness of your industry. Enterprise SEO services utilize highly-skilled labor from various experts, including SEM & SEO strategists, specialists, and web development consultants. The best social media marketing and SEO strategies are aligned to work together and maximize the impact of each.