If you want your startup to succeed in the highly competitive online world, you must optimize your website for search engines. Compelling media can also push back against one of the biggest concerns SEOs have about AI Overviews — lost traffic. With captivating, user-focused multimedia, it’s possible to pull a user’s attention from the generative results to your website’s listing. With People Also Ask and AI Overviews, it’s possible to discover jumping-off points. You can also use free or paid keyword research tools to uncover other related queries, which can become topics for your site. (If you’re looking for SEO tools to check/monitor your Bing rankings, take a look at my list of the best Bing rank tracker tools).

How I Use Inbound Marketing to Drive 60k Monthly Visitors (Without Paid Ads)

We based this conclusion on the fact that highly specific queries with four or five search terms are not returning results for highly trafficked websites. However, even for these smaller sites, fast websites with lower TTFB are consistently ranked higher than slower websites with higher TTFB. Unfortunately, the exact definition of "site speed" remained open to speculation. The mystery widened further in June, when Google's Matt Cutts announced that slow-performing mobile sites would soon be penalized in search rankings as well.

• Inconsistencies make your site look less credible and can confuse search engines as to which information is accurate.
• In one case, we attracted thoughtful shoppers who purchased high-ticket items repeatedly.
• Unquestionably, the well-established local search ranking factors continue to be of utmost importance.
• However, if I have to choose one, I will say that internal linking is still one of the most important ranking factors.
• Google uses a mobile-first index, which means its crawlers focus on the mobile version of any website.
• Understanding ranking factors is a prerequisite for effective search engine optimization.

Google wants to deliver the best product on the market, and this is a critical part of SEO that has been overlooked. Focusing on Google’s motivation and working with this will get you better results for ranking than anything else. The concept is important for all niches, but especially for anyone in YMYL niches, such as finance or health, where the results can really impact the user’s life in a significant way.

#20 – Outbound Links

Get additional ideas for targeting visual search intent by referencing how an AI Overview answers queries to develop image ideas. Besides generative search results, Google’s image search results can be used to find additional ideas. LLMs like Gemini and MUM are multi-modal — they can understand text, images, videos, and voice. Bringing those formats (if relevant) to your content can provide the LLMs behind SGE with valuable context and information for AI-powered results.

The placement and context of the backlink within the linking page also matter. Website links within your industry or niche are more valuable because they are contextually appropriate. For instance, a backlink from a well-respected technology blog to a tech product review site is much more beneficial than a link from an unrelated site like a cooking blog. Refer to our dedicated tutorial on evergreen content so that it remains relevant, informative, and valuable to audiences for months, years, or even decades. As part of the Search team, she enjoys creating content that helps you master SEO.

So, if you were to create content on either of these example topics, it’s important to match the search intent and create the right type of content. You can also use bulleted and numbered lists to make information easier to read. Google might even pick these lists and show them as featured snippets or AI Overviews if your keywords match a search query. In this article, I’ll take a closer look at 10 factors that are sure to improve your rankings. If you haven’t addressed all of these items, try to take action as soon as possible.

What Does Google Look for in SEO?

But the real value is tracking your impressions and clicks over time. If they’re moving on’ up, it’s clear that these SEO best practices are working. If you don’t have the Google Search Console setup, you’re flying blind with your SEO. UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results. But if you’re an eCommerce site owner with thousands of products, writing unique content for each page can be tricky.

With over 200 ranking factors that Google’s algorithm considers, SEO Anomaly it’s important to know which ones to really focus on. Your name, address, and phone number must be accurate and consistent everywhere it appears online. Even small differences — like using “St.” on your website but “Street” on your Google Business Profile — can create confusion with search engines and hurt your rankings.