Make sure the photos you choose align with your brand and are easily identifiable with your business. For you, it will likely be to shop at your store, visit your store, or contact you. Once you’ve got your profile and cover photo added, you can add an action button. Christina Newberry has been writing about digital marketing since the prehistoric days of 2002, when email opt-ins were every marketer's biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016. It helps track metrics like reach, engagement rate, impressions, shares, and more. An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. Otherwise, you’re gonna start losing followers as quickly as you get them because they’re not getting any value from your page. If you want a free, custom marketing proposal and quote, fill out our contact form today. And if you skipped steps before, Facebook will prompt you to go back and complete them there in the left upper corner of the page. After that, you can hit Next, and it will encourage you to invite all of your Facebook friends to like your page. Here’s where you tell people how to reach you more directly. For your page name, use your business name or the name people are most likely to search for when trying to find your business. That said, you need to log into your personal Facebook profile (or create one) to get started with a Facebook Page.

Step 4: Add visuals and an action button

Your profile photo accompanies your business name in search results and when you interact with users. Your logo is always a good choice, although you may need to modify it to fit a circular format. It will be cropped to a circle, so don’t put any critical details in the corners. Facebook also gives you the option to unpublish your page. If you’re using Facebook on a desktop browser, deleting a page you manage is quick and easy. Just make sure you’re logged into the account that has admin access to the page.

How To Create A New Facebook Page

This will tell customers when they can visit your store and/or purchase from you or contact you depending on your business model. You can either set no hours, in which case it won’t display hours on your page, always open 24/7, or open at selected hours, where you can then set those hours. Hootsuite’s Best Time to Publish feature (found under Analytics) tells you the best times to post on Facebook (as well as Instagram, Twitter, LinkedIn and TikTok). Plus, Hootsuite can be used to manage profiles on many platforms—Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest—so you can manage all your social efforts in one place.

• The Bio section here is optional, but it’s highly recommended to complete it for both credibility and social SEO.
• In this guide, we’ll walk you through all the possible scenarios step by step so you can manage or remove any Facebook Page with confidence.
• If you can’t upload a Facebook photo correctly, people may not trust you to execute the product or service they need correctly.

In Hootsuite, you can create and schedule all of your Facebook content in one place, including Facebook Group posts. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy. It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach and strong discovery potential. In this guide, we’ll walk you through all the possible scenarios step by step so you can manage or remove any Facebook Page with confidence. Facebook Pages are for businesses, brands, organizations and public figures to share updates and connect with people. Facebook is a global social network that connects people with friends, family, communities and brands. If you are not the admin but believe the page violates your rights, you can report it to Facebook as described above. Your personal profile, other pages, and Facebook activity will remain untouched. During this grace period, you can access the page and restore it. After 30 days, the page is permanently deleted and cannot be recovered. Sprout makes it easier to get more out of your Facebook business Page, even if you’re at the beginner level. Here are some tips on how to get more Facebook page likes and followers that have helped over 100 thousand people so far and counting, so be sure to read it next. Click your profile image and from the drop-down list, choose your business page. In the left menu, click the name of your Page, then click Settings. Under Audience and visibility, click King Johnnie Casino Facebook Page setup, then select Page access.